Technical Foundation
Formula development, raw-material screening and repeated real-world testing across paint, PPF, color-change film and wheel finishes.
ABOUT SGG / EST 2015
Independent Car Care R&D Since 2015
SGG is a Chinese automotive detailing chemical brand built around self-developed formulas, selected raw materials, in-house manufacturing and controlled quality.
2015Brand founded
200K+Users served in China
30,000+Daily bottle capacity
OEM / ODMGlobal customization support
WHY SGG WAS BUILT
Car Care Built Around Real Surface Problems
SGG began during the rise of precision car care and DIY detailing in China, with a focus on improving cleaning power without sacrificing material safety or value.
The original development brief centered on recurring problems in the market: insufficient cleaning, overly aggressive chemistry, poor compatibility with paint protection films and other finishes, and products that did not justify their price.
That led SGG toward concentrated, efficient formulas designed for paint, PPF, color-change film, coatings, wheels and interior materials.
BRAND DEVELOPMENT
From Technical Development to a Complete Supply Chain
The milestones below follow SGG's stated company development history.
Commercial Operations
广州玖格格贸易有限公司 was established to build standardized sales, brand operations and channel services.
In-House Manufacturing
广州玖格格汽车用品有限公司 was established together with an in-house production facility and R&D laboratory.
Global Expansion
More than 200,000 users served in China, with standardized products and OEM / ODM support extending into overseas markets.
THE BRAND FOUNDATION
Product Capability Before Brand Noise
SGG describes its operating model as a closed loop covering formula development, raw-material selection, production, quality control, sales and fulfillment.
The goal is to keep product performance, manufacturing control and practical value connected instead of separating product development from production.
FormulaSelf-developed
ProductionIn-house
QCThree-stage checks
MANUFACTURING SYSTEM
Built to Control the Entire Production Cycle
SGG states that its manufacturing operation is located in a standardized industrial park in Panyu District, Guangzhou.
Independent R&D Lab
Formula work and product development are handled within the company's own R&D system.
Automated Production
Multiple filling, mixing and emulsification lines support standardized chemical production.
30,000+ Bottles Daily
Stated daily capacity supports large-volume orders, export shipments and customization projects.
Three-Stage Quality Control
Incoming raw-material checks, in-process sampling and finished-product inspection.
RAW MATERIALS→FORMULATION→PRODUCTION→QC→WAREHOUSING→FULFILLMENT
CORPORATE STRUCTURE
Two Operating Entities One Brand System
广州玖格格汽车用品有限公司
Responsible for research and development, manufacturing, quality control and contract production.
广州玖格格贸易有限公司
Responsible for brand operations, sales, channel cooperation and import-export coordination.
SGG Registered Trademark
Trademark validity stated for 2025–2035 with brand intellectual-property ownership under the SGG system.
GLOBAL POSITIONING
High-Quality Materials Self-Developed Technology Disciplined Quality Control
SGG positions itself between low-cost industrial car-care chemistry and high-markup imported products, with an emphasis on professional performance, controlled manufacturing and practical value.